Firefighters Calendar

Australian Firefighters Calendar donates $2 million to charities

The Australian Firefighters Calendar, known for its legion of swoonworthy buffed men, is continuing its incredible legacy of donating to good causes.

Now in its 24th year, the calendar is a global sensation, and has so far raised more than $2 million for Australian-based charities. These include the Children’s Hospital Foundation for research into childhood burns, mates4mates (supporting ex-defence force personnel) and the RSPCA.

Director David Rogers said the 2017 calendar, released in October, had a new irresistible twist – firefighters cuddling adorable puppies.

“The puppies happened by accident. Jeff, the cover guy on the Australia calendar, posted a photo on our social media of him and his pet staffy, Jet,” David said.

“The response was bigger then than we expected. So we arranged for puppies for the calendar’s photo shoot. We released some photos on Facebook during the shoot and a single photo had a reach of 1.4 million.”

He said the calendar attracted mind-boggling levels of support, with a huge fan base in the US and Germany. It made online sales to every country in the world despite very little marketing effort.

“People just love firefighters because they are heroes who risk their lives in order to help people. They run into the same building that everyone is running out of,” David said.

“As well as that, the calendar has become an increasingly sophisticated and costly exercise, which shows in the quality of the final product.

“This year, we used 4,000 liters of petrol to create the fire scenes at our purpose built facility. We have one dedicated photographer along with student photographers and make up artists. We end up with thousands of amazing photos to choose from.”

David said the calendar had long supported better management of childhood burns. Donations went into life-changing research, clinical trials and equipment to reduce the amount of time children with burns spent in hospital.

“For children, the raw pain of a burn is traumatic in itself. However the constant treatment required is heartbreaking. Scar tissue does not grow with the body so they have to endure over 50 operations between when they are burnt to the time they are fully grown adults,” he said.

* The Australian Firefighters Calendar started in 1993 as a fundraiser by firefighters to send themselves to the World Firefighters Games, and to help burns victims. Today, the calendar is produced by a not-for-profit based in New South Wales, Australia. Millions of copies of the calendar have sold since its launch, making it one of the biggest sellers of its kind in the world.

To buy online, visit our shop page. For more details, contact David Rogers on [email protected]

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